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Affordable housing and timely delivery are the key to success


SMC Global, a financial sec tor conglomerate, diversi fied into the realty sector with a venture, Signature Global, which started construction of over 4,000 flats in the affordable sector. Pradeep Aggarwal, chairman of Signature Global, said in an interview with Times Property that there is a huge potential in the realty sector if one were to build houses in line with market demand, which is in the range of Rs 12-25 lakh.

Faster implementation with assured timely delivery is the key to realize this potential, Aggarwal said. “With this vision, we have already sold 2,804 flats in the affordable segments with a commitment to deliver within 48 months–for ourselves though, we have fixed the delivery target at 36 months. We have adopted Mivan Shuttering technology for this, which reduces the construction time to less than half,“ Aggarwal said.

Under Haryana’s Affordable Housing Policy, 2013, the group has launched three affordable housing projects–Signature Solera in Sector 107, Signature Synera in Sector 81, and Signature Andour Heights in Sector 71–in Gurgaon. Aggarwal says: “If the Centre creates a positive environment, the private sector can achieve the vision of `Housing for all by 2022′.“


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